Blog # 05: Context_ Target Audiences

Who are My Target Audiences?

Graphic design that originated from those cave paintings has become fully digitalized today due to the evolution of time and the blessings of modern technology.

Knowing about my target audience became very important in order to complete the graphic design major study program.

In this case, also I have analyzed some research and found that,

Around 57% of the world's population is urbanized and 66% of them are mobile phone users.

Figure 1. Digital and online Media User (Datareportal, 2022)

63% of people use the internet and 59% are social media users, this research clearly shows that I must take the help of social media to determine the target audience for motion graphics.

Figure 2. Different Media User (Datareportal, 2022)

In addition to this, it can be seen that 82 percent of people use online channels, 61 percent of people use television channels, and 57 percent of people use social media. 23 percent of people are users of physical print media and the remaining 26 percent of people use broadcast radio.

I am not thinking about excluding print media as a target audience, but I think it is most reasonable to determine the target audience by adding digital and online media to print media.

Figure 3. Common Language User (Datareportal, 2022)

From the linguistic point of view, it can be seen that about 61 crore people of internet users are using the English language and the remaining percentages are below five percent so I must give priority to the English language.

Figure 4. Most Used Social Media (Datareportal, 2022)

Some important information from the research results that we need to know about social media platform users is that the most social media users and the most used social media is Facebook followed by YouTube. In both cases, the use of motion graphics has been seen in excess in recent times.

Figure 4. Facebook Advertising Audience (Datareportal, 2022)

Research on the advertising audience on Facebook shows that about 2.17 billion people see Facebook ads, which is 27 percent of the total population and about 43 percent of all Internet-based advertising. Which is undoubtedly a big number.

Apart from this I have presented some age -based research in my portfolio which was about age groups. Whereas already we have noticed that the number of users is very high among people aged around 18 or 20 years to 35 years and slightly less among people aged 35 to around 60 years but the number is not negligible.

That's why I continued my research by determining the age of my target audience from 20 years to 50 years.

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Figure Lists:

Figure 1. Digital and online Media User (Datareportal, 2022)

Figure 2. Different Media User (Datareportal, 2022)

Figure 3. Common Language User (Datareportal, 2022)

Figure 4. Most Used Social Media (Datareportal, 2022)

References:

Datareportal. (2022). DIGITAL 2022: JULY GLOBAL STATSHOT REPORT. Datareportal. https://datareportal.com/reports/digital-2022-july-global-statshot